Geely

Geely, formally known as Zhejiang Geely Holding Group Co., Ltd., is a prominent Chinese multinational automotive company headquartered in Hangzhou, Zhejiang, China. Founded in 1986 by Li Shufu as a refrigerator maker, Geely transitioned into the automotive industry in 1997 and has since grown into one of China’s largest and most diversified automotive companies. It operates globally with a wide range of products, including passenger cars, motorcycles, engines, and transmissions.

Geely owns several international and Chinese automotive brands. Notably, it acquired Volvo Cars from Ford Motor Company in 2010, a move that marked a significant step in its global expansion efforts. This acquisition was pivotal for Geely, allowing it to gain valuable insights into advanced automotive technologies and management expertise. In addition to Volvo, Geely has acquired or holds significant stakes in other well-known automotive companies, including:

• Lotus Cars, a British sports car manufacturer, is enhancing Geely’s portfolio in the high-performance and luxury car segment.
• The London EV Company (LEVC), the manufacturer of the iconic London Black Cabs, highlights Geely’s interest in electric vehicles and new energy solutions.
• A substantial stake in Daimler AG, the parent company of Mercedes-Benz, signifies a strategic partnership in the development of electric and autonomous vehicles.
• Proton, a leading Malaysian car manufacturer in which Geely acquired a controlling stake, aims to leverage this partnership to expand its presence in Southeast Asia.

Geely has also been proactive in exploring new automotive technologies, including electric vehicles (EVs) and autonomous driving. The company has launched several EV models under its own brand and through its subsidiaries, emphasizing its commitment to sustainable and innovative transportation solutions. Geely’s vision extends beyond traditional car manufacturing to encompass future mobility concepts, including flying cars and satellite manufacturing for automotive navigation and connectivity solutions.

The company’s strategy involves a significant focus on research and development (R&D) to drive innovation in automotive technology. Geely’s global operations and strategic acquisitions have positioned it as a significant player in the automotive industry, both in China and internationally, with ambitions to play a leading role in the future of mobility.